b r a n d e d



'Everyone has good theories. Branded actually makes them reality.' Fru Hazlitt, European MD Yahoo Branded opened in 1996 so we’ve had time to make a few friends. But it’s always nice when a lasting client says something good about you, especially if its about providing great work time and time again. We think we’ve succeeded because much like our clients we’re pragmatic. Since 1996 we’ve seen plenty of ‘theories of everything’ light up the sky. But theories of everything don’t work in marketing. They fizzle out in the damp of everyday conditions. Our aim is much more practical. Like our clients we understand that all anyone wants in marketing – and business in general – is for their brand to work as hard as possible to create enduring value. This is what Branded is all about: maximising a brand’s potential by whatever means necessary. We can do it because we look for ideas that quickly take effect then endure. That means ideas that are practical, effective and appealing for consumers and staff alike, whatever the business. So whether it’s brand creation, strategy, management or extension; making brands work internally; or creating commercial and media partnerships to drive revenue, we can help you do it and help you get the enhanced results you want. To make sure that happens, we work in a particular way: We keep our teams small. It helps keep relationships strong, honest and efficient enough to endure. We match speed of thought with speed of action. Our formative experiences were at Sky, Virgin, Sony, Sega and MTV – where getting it right and getting it right fast was an everyday requirement. We team up with the right people to get the right work with minimum fuss – we have an enviable black book of TV channels, media partners, ad agencies and designers. But perhaps most vital of all is that we are free agents. That puts us in the happy position of not being bound to convention or ready-made solutions. Instead we are bound to come up with the most effective answers, ones that are new and different and make your brand work harder to create more value. If you want the boost we can provide – and a few big ideas to boot – call me and I’ll put you through to some of our closest clients. They’ll be very happy to talk. They’ll even let you know what we’re like when we’re not on our best behaviour. Philip Ley, MD



Branded Ltd, 127 Albert Bridge House, London SW11 4PL. Tel 020 7978 7780 Fax 020 7801 9137 © 2002 Branded Ltd